Cicoil recently helped Coca Cola revolutionize its Times Square sign with a New 3-D Robotic Video Display.
The sophisticated 68 x 42 ft robotic billboard is made up of 1760 high-resolution LED cubes which are in continuous motion, exposed to all kinds of weather and operate 24 hours a day, 7 days a week. Because this is a very high profile location, Coca Cola required one reliable cable that can perform in just about any operating environment. If one cube doesn’t function, then the entire sign doesn’t function.
The company turned to Cicoil, which was able to provide a long-term cable solution that just wasn’t a flexible one, but also a mission critical design solution as well. For almost four years, extensive durability, flex and harsh weather exposure testing was performed on various cables to see which one could consistently survive in these conditions. In addition to the physical requirements, the cables would also have to successfully provide power and signal transmission to each of the large sign’s actuators and display panels as well. Unlike the other cables considered, Cicoil’s flat cable was the only one to survive the rigorous testing.
Cicoil’s lightweight flat cable was chosen for its flexibility and also because it provides excellent heat dissipation, tolerates cold (–65°C) and hot temperatures (165°C) and withstands extended exposure to vibration, sunlight, wind, acid rain, ice, fungus, humidity and chemicals.
Howard Lind, Cicoil President & CEO remarked, “Cicoil is extremely proud that our flat cables were selected to power Coca-Cola’s amazing 3D Robotic sign in Times Square. I am so proud that our high-performance cables once again delivered ‘mission critical reliability’ to a customer that will accept nothing less.”
See the sign in action at Cicoil’s blog.