Alpha Wire has re-categorized its products to include a new product family named Alpha Essentials. Alpha Essentials replaces the previous “Communication, Control, and Industrial Cable” and “Manhattan Electrical Cable” product families while preserving the majority of those products. Product crosses are provided for items that were discontinued and special orders may occur. In addition to the product line changes, minimums have decreased for certain product lines.
“We wanted to make sure our product lines made sense and were well-organized for our customers based on their application needs,” stated Justin Dubow, Senior Product Manager at Alpha Wire. “Alpha Essentials provides customers with industry-standard cables at Alpha’s industry-leading minimum order quantities. As a result of this new product family, the highest minimum order quantity on any standard Alpha Wire product will now be 1000 ft, with most items having only a 100 ft minimum order quantity.”
All items under the Dearborn Marine, Manhattan Thermocouple, and Manhattan Security & Data product families will be discontinued as standard products and made only available via special order. In addition, the Manhattan Electrical Cable and Dearborn Marine brands will no longer be utilized.